How can Marketeers utilize Print-to-Web effectively?

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A few months ago we saw the launch of a new Print-to-Web campaign designed to take the aging Topps playing cards into the 21st century to engage the youth of today in a total immersion style of 3d media http://www.toppstown.com allowing them to play games based on the players they have.

Will this type of cross media concatenation catch on across more printed materials?

Author: Gary George

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