Here I am again gassing away about an idea that I shared with some people I know (Andy Frazer & Andrzej Wojtowicz) on our Linkedin Tunicca Premedia Lounge, the idea focused about a kiosk for newspapers that provided user focussed content that was printed on demand.
Originally I was thinking this was a bit of a dumb idea, but through email discussions with the guys it would appear that actually we could actually be on a winner here….. let’s look at what it would be and why it might actually work!
Starting with the kiosk idea, well, when we are out and about we see various types of kiosks already, really in open spaces as we have far too many vandals in the UK, but in public places with easy access and high traffic volumes; namely I’m thinking of these ones:
- Ticket machines
- Passport Photo Kiosk
- Digital Photo Kiosks
- Internet Kiosks
- Vending Machines
You get the drift here….
We’ve even started to see (albeit a little to small for this project) but mobile device charging stands. So the idea of self service is nothing new to the consumer, the consumers actually have the freedom to pick and choose what news content they wish to read when they are on the web; with the raise of mobile devices like the Blackberry and Iphone, even more people dip into the news on them while mobile….
But what if, a consumer could go to his local newsagents on the way to work and a personalised copy of his news is there waiting for him, or he states an arrival time at a destination station where he would collect his paper from. What about getting on a flight and being able to select the language of the paper you wish you read as well as the type of content….
What would you pay? We’re currently happy to pay up to £2 for a newspaper and we’re happy to pick up the disposable ad ridden free papers on our way home, both times we have content a few hours old, so what if that content was uber current, what if you could change your preferences as you like…. you can on the web, so my not on paper, what if you don’t want advertising just pure news (take the New York Times ‘Times Reader’ as an example. Even cash is now electronic in the form of prepay cards, credit cards, bank cards and online virtual accounts.
All the content already exists as digital content that is tagged with all types of keywords & metadata about it, it all already exists in the cyber world for free, yet we still use paper based products, so why not give them the upgrade they really deserve.
Could tomorrow’s newsstand be a super fast low maintenance digital print shop???? I would like to see this idea become a reality. It really would take POD to the next level with some many different applications that could utilize the speed and efficiency of the aggregated online world into the paper form to read on the train or in the park for example.
I could talk for hours on this one, but I hope you can viualize from this image what the future may look like when you collect a paper in years to come.
Author: Gary George