Like a bolt out of the blue, suddenly anyone that was in pre-press is now in pre-media…..
Taking a quote from a recently published article:
Keynoting the 44th annual IPA Technical Forum which opened near Chicago yesterday, Petrillo gave the audience of 200 premedia production managers a guided tour through Adobe Systems’ current corporate direction on how media—print and online—are evolving and converging. — Graphic Arts Online, 6/10/2009 6:25:00 AM
If we had asked any of those 200 pre-media production managers what pre-media was, how many of them would have given us anything but a narrow answer?
Author: Gary George