As the dawn raises in Belguim it feels like just a few hours ago it was still light as we left the ADAM event. Plenty of Duvel beer flowing as the networking continued into the night for my associates.
Seeing the power that ADAM can provide from real world implimentation examples has been a very rewarding experience, but really, that’s not why I was there…. there’s a more fundermental, deeply engrained reason that I was there, any of you who know me will know it well….. it’s the technology advancements that drives my curiosity and desire to see companies grow and extend their ability to capture more of the market.
One of the key advancements we were shown and something that I asked you the readers of our blog just 2 weeks ago was when would DAM take the next leap to provide and capture more of the digital assets for other market verticals, yes you know, I’m talking 3D, but not the ability to take 3D and store the files in the DAM, any DAM can do that as they are just another file format, and not to initiate a task at the press of a button that delivers back to the browswer a rendered flat file, no, to actually render the files on the fly (well on a server based render frame back in your datacentre) and deliver them to your browser as a 3d model; not a Quicktime VR file or any other predefined 3D plugin type of format, but interactive like you have it open in the creator application.
Games developers, manufacturers, bio/phrama and aerospace engineering companies we hear your sigh of releif as you are now able to store your 3D assets in the same way, with the ability to view/analysis the files without the need to download and open on the native application. This is truly moving ADAM to have a pre-media solution that is able to handle the multiple input channels and store/provide the assets for multiple output channels.
Some of our readers may be thinking, well what the hell, why is that so special? As most of the DAM systems are concentrating on Video & HD Video, the transcoders, work-items and workflows assocaited with them, ADAM has taken on markets that have a different need, lets face it, the video encoding, transcoding, streaming etc etc is mature, the tools are available everywhere and just about every DAM vendor either is or will be including it, and are they really all not just using the same engine under the bonet anyway! You could also say that video has already been a disruptive force as millions of us self publish ourselves on sites YouTube. 3D, well that’s another matter, it’s still a niche, a professional service with a need, that need is not to deliver 3D to the browser, but to improve the costly operations involved in users accessing the files, yes our good old friend TIME!
So how’s it work? Well ADAM have integrated the superb 3d reality server engine from Mental Images into the solution allowing for server side rendering of the 3D to be delivered via a customizable browser componant that naturally sites comfortably in the ADAM interface. To see it live is pretty awesome, and the scenes/objects it can render in amazingly fast times should revolutionize the way they interact with their files.
This great feature along with a tonne of other stuff will be available shortly after the forthcoming 4.5 release of the software, I for one strongly recommend chatting to them if you handle any quantity of 3D files and need to improve your internal business processes or even provide the ability to deliver this as a service in for pre-media companies.
ADAM also offers a great technical blog here.
So for any of you out there who have an aging DAM solution or are considering one, add ADAM to your evaluation list, get on the ADAM website; take a look and book an appointent to talk to these guys, you won’t be disappointed!
Author: Gary George