Why GURLs and CURLs, but not PURLs?


I’d like to share this blog with you all since we are all in pre-media and this really does define a couple of the pre-media output channels.

Written by Will V at The Better Response Blog, it’s a good view on the reluctance of some marketeers;


So, why are some of us still reluctant to use PURLs as an ingredient in our direct marketing mix. Does it not generate higher response rates than GURLs or CURLs ? Is it not cost efficient? Implementation is difficult and time consuming? If you nodded and/or answered “yes” to any of these questions, you probably haven’t done your homework.

Read the full post here

Author: Gary George

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