Why GURLs and CURLs, but not PURLs?

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I’d like to share this blog with you all since we are all in pre-media and this really does define a couple of the pre-media output channels.

Written by Will V at The Better Response Blog, it’s a good view on the reluctance of some marketeers;

GURLs, CURLs, and PURLs

So, why are some of us still reluctant to use PURLs as an ingredient in our direct marketing mix. Does it not generate higher response rates than GURLs or CURLs ? Is it not cost efficient? Implementation is difficult and time consuming? If you nodded and/or answered “yes” to any of these questions, you probably haven’t done your homework.

Read the full post here

Author: Gary George

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