Why do I need a DAM?


It would be silly of me to repeat what the experts say and lets face it DAM has been around for some time now so their are plenty of them around, but one of my favourite blog’s when it come to DAM is Another DAM blog with a favorite posting being this one : Why Do I need a Digital Asset Manager?

Here’s an extract to whet your appetite:

  • Listen, learn and adapt to changes in the business needs of the organization
  • Promote, train and support all DAM users on a daily basis
  • Explain how we measure ROI with every project, collection and asset we add to the DAM
  • Simplify and unify across across departments by sharing assets in DAM
  • Network and interview potential users of DAM to see what their business needs are (which are usually similar to everyone else’s needs in the organization)
  • Report on the progress of the DAM on weekly and monthly basis
  • Create workflow for the use of assets with DAM
  • Create and maintain up-to-date DAM documentation
  • Maintain consistency
  • Maintain metadata standards used within the organization
  • Review and test any configurations and/or customizations for the DAM
  • Be the biggest proponent, in-house advocate and expert in DAM for your organization
  • Make  sure a DAM solution does not become another ’shelf baby’ (i.e. another tool which an organization invested in, but did not get user adoption, so it is another waste of time/money because no one uses it)
  • Maintain an active registry of DAM users and needed permissions
  • The items Henrik de Gyor covers are great and any DAM owner or company looking to buy a DAM would not go wrong taking a flick through his entries.

    Author: Gary George

    Creative Commons License

    This work is licensed under a Creative Commons Attribution-Noncommercial 2.0 UK: England & Wales License.


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