Well I love this subject as you can tell, not a day goes by without me thinking of something new that could be done with my kiosk idea. This is why the TED video below is pretty inspirational about the use of design in the changing world of newpaper production. It got me thinking that actually the layout or design of the customized news content in my idea still needed to be visually rewarding… something current newspapers in the UK only do with ‘in you face’ puns or graphically observes pictures. Jacek Utko beleives that by providing an element of design into the news it will sell more…. My idea, give people what they want to read and nothing else!
Could the two work together? Can you imagine the pre-media workflow for this, the designers would need to collect the news from the newswire and design around in in minutes for it to be approved and available as content to the global kiosks…. The turnaround would need to be world class, something along the lines of turning a plane around once it is a stand…. the clock is ticking…. no time for a cigarette in this game….
In fact you could open the design part out to the open market, much like the Amazon Mechanical Turk, maybe not artificial intelligence like they would have you believe, but imagine the new story being a design hit available for just a few minutes, the longer it is there the less time to complete and thus the less you would get paid….. interesting idea….
Anyway, I’m going to cover a subject just like that in a later post, as that is something else I wrote a paper on a few years back.
Watch the TED video and take a trip over to the discussion here.
I guess the last observation is whether all of this is fruitless as the newspaper companies continue to struggle. Just yesterday NewsCorp announces their big hit:
News Corporation, parent company of The Times, reported a $3.4 billion (£2 billion) net loss in the year to June 30
And the public believing that they can get the news from the internet for free, well come on are these people a little dense – even internet sites cost money to maintain. So the tipping point is going to come at some time and the perception of free will really hit home. Maybe the newspapers should start buying up ISP’s and increasing broadband costs to subsidize their ability to deliver the news for free! Lets face it, free news is paid for by advertising; advertising in or on paper used to be the only way, now people don’t consume advertising in the same way as they have infinite search capabilities to find what they need.
Anyway food for thought!
Author: Gary George
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