A Global Pre-media Village??


iStock_000006175136MediumI recently posted a comment on the Tunicca Pre-media Lounge questioning the differences between ‘US Pre-media‘ and the ‘Rest of the World Pre-media‘. As I said in the discussion, this was not an effort to invoke WW III and was not intended to get everyone saying “well our Pre-media is better than your Pre-media”! It was more a point for discussion and to help to highlight the different levels of service and innovation around the World. During my Corporate Account role at EskoArtwork the employee of a certain packaging organisation used to return home from technical meetings in the US and say that his American colleagues were years behind what was being done in the Pre-media field in Europe.

Now this is a subjective and emotive topic and it may have been that his American colleagues were saying similar things about their European counterparts. However, it got me thinking as to how such disparity should appear in an industry where the technology is clearly global as system vendors now sell their products worldwide whether that be direct or through distributors and resellers. However, in my experience there seems to be many differences in the deployment and operation of these technologies all over the world.

BRIC Markets

In recent years we have seen a massive rise in the access to emerging countries (such as the BRIC markets, see left) and whether a global supplier utilises skills that were previously unavailable to them, or they need to supply pre-media technologies on a more local basis, there seems to be a brand new set of challenges emerging from this scenario. We have seen the globalisation of many facets of our industry and I often meet with large global companies who have expanded through either organic growth or acquisition or both. It is these companies I believe that face the most complex challenges in Pre-media in as they attempt to deliver standardised products with disparate systems, operations and processes.

Global Packaging Supply Chain Challenge

The Global Supply Chain Challenge

Imagine if you will a fictitious global supplier who utilises pre-media technology as part of its supply chain services to its customers. This company is based and driven from the US (for example) and has grown from being a US domestic supplier to a global player by opening new operations worldwide as well as acquiring a number of companies and groups to ensure that its footprint is truly global – they need to do this to satisfy their global brand customers who are growing into new emerging markets. This supplier has always been good at what they do and has built a fine business reputation based upon quality and service. Now they are being pushed even further not just by their suppliers, but internally as they realise that their global operating costs are high. On the one hand customers demand standardised products worldwide but those products must remain innovative and provide value for money. On the other hand, it’s a tough market so internally operational processes need to be streamlined in order reduce costs and remain competitive. The issues that this company faces are as follows:

  • Due to the nature of their growth, their Global footprint now includes a host of operations who are functioning with wholly disparate legacy systems.
  • The processes around these pre-media are completely different within each facility and in some cases are out of control.
  • The skill levels of their global staff vary drastically as the local social demographics and educational levels of each country vary greatly.
Tunicca - International, Independant, Premium Pre-media Consulting Services

Tunicca - International, Independent, Premium Pre-media Consulting Services

These are three vital areas of concern and provide the global operation with a massive challenge; how to align all three of these aspects within a global corporation. This undertaking, whilst huge, is not impossible and involves determining business processes that can be migrated around the world as well as training programs to align and raise skills on a global basis. All of these need of course to be based on standardised technology – technology that suits the global footprint and short term and long term objectives of the company. As I said – a huge task, but not impossible – and it’s just another one of the consequences of globalisation.

And as a footnote I must add that these kinds of problems are completely matched to the services of Tunicca because we are an organisation that is set up to help in all of these areas. Being an International concern, entirely Independent, focussed on Pre-media and providing a Premium and Professional service these are the kinds of challenges that we relish!

Author: Sean Runchman

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial 2.0 UK: England & Wales License.

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