I’ve read an article today and been researching over the last few weeks how patents could affect the world of pre-media, the one I read today is about how Denizen has flexed it’s muscles with it’s patent 6,859,936 by suing media agency Mindshare for incorporating the brand Vaseline into the TV show Maneater, so my question:
Is it possible to have any innovation at all without it infringing someone’s already registered idea?
When corporations have the power and resource to register all of the ideas that their employees have, how do smaller companies, or entrepreneurs manage to provide changes that accelerate the world of pre-media. Are these registered ideas really “squating” on our ability of us to continually expand and bring to market new products that are current to today’s environment, or are they hoping to cash in on our ability to have a similar idea that works where they couldn’t….
So while I was doing my research, I decided to look for my kiosk idea and see if anyone had already filed and had issued a patent on a similar idea…. sure enough there one is registered to Hewlett-Packard Development Company, L.P. 7,268,901
This patent was filed in 2001, way before the internet had matured, way before communication networks were cheap enough to provide high speed connections, way before printing technology could provide colour print at the speed available from HP themselves and a very long time before the ability to report news around the world as it happens to the masses was just common practise.
So where would that put us, our idea is based on modern technologies, the modern need to change the newspaper delivery methods, the need to reduce the carbon footprint and the need our consumers to decide what they read.
What happens when two completely unrelated people/companies develop something that is essentially the same, yet one files for a patent and has it issued?
Do we need to check the patent list every time we have an idea? Might save us getting sued!
Author: Gary George
This work is licensed under a Creative Commons Attribution-Noncommercial 2.0 UK: England & Wales License.