Interesting Facts on Media for 2010

Well you always manage to stumble across something that’s pretty interesting out there on the web and whilst browsing away I stumbled upon this lovely little presentation on Slideshare.

What I found interesting was the volume of information that was backed up by a credible source, although some of the figures seem pretty unbelievable you have to trust that the research was fully executed (for example the 72% of mums in the UK are on Facebook, well my partner is a mum and isn’t on there, neither was she surveyed…. so I wish they would simply add the word surveyed into the statement…. 72% of surveyed mums in the UK is far better than 72% of mums in the UK!!)

Anyway I think for companies in our world who need some facts and figures for their presentations on pre-media output channels you will find a lot in here that help you get the message across… Imagine if you are the company launching a campaign for baby milk in the UK, 72% of your target audience is on Facebook, wouldn’t you be thinking about doing a bit of advertising on there where you can target the exact demographic you want?

Take a look and share your thoughts!

Next Generation Media Quarterly – January 2010

Author: Gary George

This work is licensed under a Creative Commons Attribution-Noncommercial 2.0 UK: England & Wales License.

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Tags: Advertising, Company, Facebook, presentation, SlideShare, Social network