Archive for the ‘Pre-media Marketing’ Category

Interesting Facts on Media for 2010

January 19, 2010

Well you always manage to stumble across something that’s pretty interesting out there on the web and whilst browsing away I stumbled upon this lovely little presentation on Slideshare.

What I found interesting was the volume of information that was backed up by a credible source, although some of the figures seem pretty unbelievable you have to trust that the research was fully executed (for example the 72% of mums in the UK are on Facebook, well my partner is a mum and isn’t on there, neither was she surveyed…. so I wish they would simply add the word surveyed into the statement…. 72% of surveyed mums in the UK is far better than 72% of mums in the UK!!)

Anyway I think for companies in our world who need some facts and figures for their presentations on pre-media output channels you will find a lot in here that help you get the message across… Imagine if you are the company launching a campaign for baby milk in the UK, 72% of your target audience is on Facebook, wouldn’t you be thinking about doing a bit of advertising on there where you can target the exact demographic you want?

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October 29, 2009


Tunicca Announces Clever Cost Savings Package

August 10, 2009

Aug 10, 2009 – Tunicca, the Business Process Analysis company has announced a new initiative – a constructive and manageable package to help companies in the present economic downturn.

Read the full press release here.

Profitable Growth Plan? Do You Have One?

July 22, 2009

Today all companies, not just in our industry are having to tighten their belts to ride out the financial tornado that is currently gobbling up the globe, but what are businesses doing to get through?

The immediate reaction is always to cut overheads, I myself have been with 2 corporates who have slashed staff as if they were letting out bath water and seen managers protect their own position at the sacrfice of others, but at the top of the ladder are these cuts made with enough understanding of the long term damage? Do they come with cost reduction & survival or growth & survival in mind?

For all companies out there it may well be necessary to have staff reductions. It’s only natural that in good times jobs are created to lighten the burden on others and when times are tough these positions have to go. But how many of you or the companies you work for are communicating what you are doing to ensure growth in a declining market? How many of you have communicated your strategy in a clear and concise manner to ensure complete understanding and the support of your staff?

  • Create a growth plan and ensure targets are generated that are realistic.
  • Remember that companies are social networks and if the communication isn’t coming from the top to everyone then it will be filtered and diluted.
  • Be sure you have the right people that are supporting your business for growth in your management positions.
  • Remember that growth ideas can come from anyone in the organization, don’t always expect it from your managers.
  • Be sure you understand your market service offering and the people selling for you know what they are selling!

Don’t just back off into the corner, get that plan together and communicate it then ACTION IT!

Author: Gary George

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Adobe stock takes a hike – news on the horizon?

July 16, 2009

Well we’ve seen it before and yesterday the Adobe stock prices jumped with news of Acrobat 10 and CS5 in the first two quarters of next year, although we’ve seen no official word yet from Adobe, but analyst Barbara Coffey of Kaufman Bros changed the stock to BUY from hold leading to the sharp rise.

So start working on your budgets for next year as you can rest assured that Adobe will have so cracking new features for us and maybe all the apps will be fully 64bit…. well we can hope can’t we!

Anyway read the original blog here by Eric Savitz

Author: Gary George

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It’s Hot at Vyre

July 3, 2009

maldivesAs a busy director of the best  independent, international Business Process Analysis company in the fine field of Pre-media, I am struggling to contribute more than one article per week to this rapidly expanding blog. I would dearly love to be able to provide more material (sorry Gary) but business is business, right? As Tunicca grows, so the demands on time and resources grow with it.

However, I did escape from the daily duty of sales visits, proposals, invoicing and managing cashflow to pay a visit to the Vyre seminar in London today. First of all I should point out that as a resident of London it was nice to travel into the capital in slightly cooler weather. Anyone who read a previous blog will know that travelling on our fine city’s rail system can frequently be a challenging experience, but especially so in a warm summer!

At the end of my short journey into East London I wandered into the welcoming confines of the Beach Blanket Babylon in Bethnal Green Road. The Vyre team and their guests ran us though a number of informative presentations. First was a good friend of our Frans Riemersma of MRMLogiq who took us through the measurement and promotion of marketing performance and efficiencies and it struck me that some of the marketing departments in my previous ‘lives’ could have done with Frans’ guidance and advice.

Virgin Holidays then extolled the virtues of Vyre’s Unify which kind of summed up our world of Pre-media by demonstrating the system that manages their multi-channel output (including good old print I hasten to add). As you would expect from a presentation from anyone in the Virgin Group, Sir Richard Branson made the obligatory appearance popping up in one slide holding a little model of his Virgin Galactic Space Craft thingy – the stellar cruise ship in which he plans to take rich tourists into space. I think that it must be company policy to show the ginger one in anything that is public facing – he is of course 90% of the Virgin brand!

All of these presentations were held in the steamily warm art gallery above the Beach Blanket Babylon and, despite a very large fan, the lack air conditioning was telling. And I guess that is another problem with London – when we get hot weather we just don’t know how to handle it, so we just decide to sweat it through until the rain comes to cool us down! However, despite the heat, the Vyre session was very informative and an excellent networking opportunity.

It struck me as I sat and watched the Virgin Holiday presentation, showing mock ups of sandy beaches in the Seychelles and crystal waters of the Maldives, that my next holiday is some way off. As we strive to get Tunicca established as a brand and as the leading suppliers of knowledge to the Pre-media industry it is really a 7-day a week activity right now – great fun but very time consuming.

Perhaps I should take a leaf out of Sir Richard’s book and grow a goatee beard and start indulging in outrageous pubilcity stunts. Then again, maybe not!

Author: Sean Runchman

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Who’s protecting your brand assets?

June 30, 2009

We’ve all seen them, a tonne of company portals all trying to offer something that differentiates their business value proposition from the next company… And there is a mass of DAM experts out there that are only too willing to provide companies with te framework to build on in any language that suits their needs…..

But what about protecting these assets?

I guess you are thinking right now….protecting? what you on about? we have SSL, Certificates, Firewalls, Early Warning Dection Systems, 24/7 Stop & Search of employees etc etc (ok I’m going over the top, but I think you get my drift, you protect your portals from hackers and have proceedures in place for employees leaving – lol well your customers hope you have it!)

So what is it I’m talking about? Let’s use 3 examples to illustrate where brand assets can be missed used and I think you will get the picture.


The first one, something close to all of our hearts and our pockets is our bank accounts or namely our online access to them. Not a day goes by where my spam catcher intercepts a request to update my personal details. Have you ever clicked the link? Well I have and you know what, it is the banks site assets and all just on a different URL, I’m sure there are statisics out there that state the number of people that actually provide their details. The assets are normally relatively easy to copy, but why copy when you can just take freely!


Ever been walking through a market and there’s a stall holder selling branded products at what appears to be unbelievable pricesses, well did you really think they were real? There’s a massive trade for replica products that are branded as the real thing, labels, bottles but unfortunately not product, sold at a fraction of the price of the real deal.


Yep, you know what I’m talking about…. back in the 80’s the market stall’s well sell cassette copies of the latest music, this then extended to CD as cassettes were phased out, at the same time VHS was being copied and distributed in high volume, then the law clamped down and finding these copies became hard to obtain. So as DVD became widely available and the price of a player became cheaper that buying a copy of your favourite film, the DVD piracy hit the streets. I still see the now smartly dress asian wondering around outside my local selling these DVD’s at less than the price of a pint…. But what is more amazing is that the sleeves they provide with the copies is as good as perfect.

See the problem yet?

The 3 examples display just how brand assets appear to be escaping out into the world via some sort of source, so are you able to protect your brand assets and track them the way you want?

If you have examples of where your brand portal protects your assets or your customer’s assets outside of the actual portal then please comment and share your experiences with the community.

Author: Gary George

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Call to Action – Timeline Information Required

June 26, 2009

Hi all, I’m about to start a small side project of gathering timeline information together for the print, pre-press and pre-media world, this I am hoping will include ANY information that relates to our industry, whether that is the day a company started or closed down, to a software application appearing and the version releases after that.

When presses where launched and when technologies broke….. it can be anything!

I’d like it in a digestible format with the key information:

  • Subject
  • Date
  • Catagory (your choice but I will group them)
  • Any significant people who where involved
  • Any other information, links, or stories

It can also be where other disruptive technology affected our industry (lets say emmm email for instance)

Contact me by leaving comments (you can disguise yourself if you like as Joe Bloggs or Randy Mandy if you would rather not let me know who you are) or you can contact me via my LinkedIn profile.

I hope to allow all the information to be used under the Creative Commons License so you will all be free to use what I do as long as it is not for commercial gain and you give Tunicca credit for collating it.

Once I am up and running I may even be able to let people add their own stuff directly in….. Naturually the first entry will be my birth since it was a significate day in the history of pre-media 😀 only kidding 😉

Your help will be greatly appreciated and I am sure I could buy a beer if we were every in the same bar together 😆

Author: Gary George

Why GURLs and CURLs, but not PURLs?

June 26, 2009

I’d like to share this blog with you all since we are all in pre-media and this really does define a couple of the pre-media output channels.

Written by Will V at The Better Response Blog, it’s a good view on the reluctance of some marketeers;


So, why are some of us still reluctant to use PURLs as an ingredient in our direct marketing mix. Does it not generate higher response rates than GURLs or CURLs ? Is it not cost efficient? Implementation is difficult and time consuming? If you nodded and/or answered “yes” to any of these questions, you probably haven’t done your homework.

Read the full post here

Author: Gary George

To outsource or Not to outsource…. that is the question….

June 7, 2009

We are in a world today where we need to find the cheapest way to operate, for several years various industries operations have been pushed out to poverty stricken countries where labour is cheap, a raise in call centre operators became the vein of all of our lives when the operators accents made it difficult to understand what they said and equally our accents and speed of speaking made them ask us to repeat ourselves continually.

First we saw places within the European area like Poland and Romania as the choice of our outsourcing operations, but this slowly moved eastwards towards India. Now pre-media operations have been dabbling with outsourcing for a few years; they can get pre-media a real bargain price of between 10euro to 20euro an hour and a limitless number of staff to deal with whatever load is sent to them.

Now this must be good surely, cheap hourly rate and limitless staff and no HR issues for us to deal with….. You would think that all companies, I mean any company that doesn’t need creative people and are preparing files for whatever output channel would jump at this, yet we only see a minority do so. Some companies have setup their own business units there and in source their work to maintain control, but does this work…?

Here in the UK we use various methods of server hardware to improve our workflows to provide business value to our clients, this all has a cost and one that still needs to be calculated into any outsourcing hourly rate….  Unfortunately we have see so many companies wow’d by that 20euro an hour rate over the 75euro for their own studio failing to remember that their own studio’s rate includes all the technology and administration staff plus premises to run the operation, do they add those same costs into the calculations for their outsource partner?

I have witnessed a company that setup a team to handle the work sent to the outsource partner, where this team acted as traffickers and quality control, salaries in excess of 300k euro, this dedicated team wasn’t even added to that outsource hourly rate…!

Other companies I have spoken too have tried and decided that the quality and turnaround was not worth jeopardising their client for, and therefore stopped to find more efficient ways to source in the UK, they also found that although their hourly rate was better it would take 2 or 3 attempts to get the artwork correct, and this was without the time to transport the files back and forward across the slow communications links.

The Future

As the cost of communication is lowered and the infrastructure for these countries is improved the time to move our data around will decrease, we all know though that the volume of our data seems to be ever increasing, so will we be any better of?

Inevitably the cost of outsourcing to these locations will be increased as their economic climates become more expensive, so what happens when todays current oursource preference is shifted, what country will be next? China? Eastern Russia? Japan?

Author: Gary George