Posts Tagged ‘3d’

ADAM 3d movie

July 3, 2009

So last week I wrote of how ADAM had included 3d rendering into their product, now they have released a short video demonstration to show the power of what is on offer.

I for one had my jaw on the floor when watching Dirk Noppe’s presentation so I hope these capabilities have the same effect on you.

Remember the Advantages of the 3d engine are these:

  • Server-side rendering
  • No special requirements for the client hardware, even smart phones can display the most complex 3D file
  • Server can be configured up to the needs: multiple CPU’s/GPU’s, loads of RAM
  • No waiting to download hundreds of MB’s
  • No waiting for the client to render the file
  • 3D-files are mostly very bulky files: up to gigabytes in size
  • To view these files, every polygon needs to be rendered
  • Simple 3D files contain thousands of polygons, complex files contain hundreds of millions of polygons
  • If rendering on client, whole file needs to be on the client, and the client needs a rendering software
  • Client computers need to be very powerful to cope with this (CPU/GPU)
  • In order to define the right file, it needs to be viewed from different angles and zoom factors
  • Users have to download huge files only to see that it was the wrong one!
  • And remember the interfaces are fully customizable!

    Still watch the video and see for yourself the power that it has to offer then contact ADAM for a full demonstration.

    Author: Gary George

    Creative Commons License

    This work is licensed under a Creative Commons Attribution-Noncommercial 2.0 UK: England & Wales License.

    3D in A DAM or should I say ADAM!

    June 25, 2009
    As the dawn raises in Belguim it feels like just a few hours ago it was
    still light as we left the ADAM event. Plenty of Duvel beer flowing as
    the networking continued into the night for my assoiates.
    Seeing the power that ADAM can provide from real world implimentation examples has been a very rewarding experience, but really, that’s not why I was there…. there’s a more fundermental, deeply engrained reason that I was there, any of you who know me will know it well….. it’s the technology advancements that drives my curiosity and desire to see companies grow and extend their ability to capture more of the market.
    One of the key advancements we were shown and something that I asked you the readers of our blog just 2 weeks ago was when would DAM take the next leap to provide and capture more of the digital assets for other market verticals, yes you know, I’m talking 3D, but not the ability to take 3D and store the files in the DAM, any DAM can do that as they are just another file format, and not to initiate a task at the press of a button that delivers back to the browswer a rendered flat file, no, to actually render the files on the fly (well on a server based render frame back in your datacentre) and deliver them to your browser as a 3d model; not a Quicktime VR file or anyother predefined 3D plugin type of format, but interactive like you have it open in the creator application.
    Games developers, manufacturers, bio & phrama and aerospace engineering companies we hear your sigh of releif as you are now able to store your 3D assets in the same way, with the ability to view/analysis the files without the need to download and open on the native application. This is truly moving ADAM to have a pre-media solution that is able to handle the multiple input channels and store/provide the assets for multiple output channels.
    Some of our readers may be thinking, well what the hell, why is that so special? As most of the DAM systems are concentrating on Video & HD Video, the transcoders, workitems and workflows assocaited with them, ADAM has taken on markets that have a different need, lets face it, the video encoding, transcoding, streaming etc etc is mature, the tools are available everywhere and just about every DAM vendor either is or will be including it, and are they really all not just using the same engine under the bonet anyway! You could also say that video has already been a disruptive force as millions of us self publish ourselves on sites YouTube. 3D, well that’s another matter, it’s still a niche, a professional service with a need, that need is not to deliver 3D to the browser, but to improve the costly operations involved in users accessing the files, yes our good old friend TIME!
    So lets take a quick look at some details and screenshots:
    3D Pic
    factual details.
    This great feature along with a tonne of other stuff will be available in the forthcoming 4.5 release of the software, I for one strongly recommend chatting to them if you handle any quantity of 3D files and need to improve your internal business processes or even provide the ability to deliver this as a service in for pre-media companies.

    As the dawn raises in Belguim it feels like just a few hours ago it was still light as we left the ADAM event. Plenty of Duvel beer flowing as the networking continued into the night for my associates.

    Seeing the power that ADAM can provide from real world implimentation examples has been a very rewarding experience, but really, that’s not why I was there…. there’s a more fundermental, deeply engrained reason that I was there, any of you who know me will know it well….. it’s the technology advancements that drives my curiosity and desire to see companies grow and extend their ability to capture more of the market.

    One of the key advancements we were shown and something that I asked you the readers of our blog just 2 weeks ago was when would DAM take the next leap to provide and capture more of the digital assets for other market verticals, yes you know, I’m talking 3D, but not the ability to take 3D and store the files in the DAM, any DAM can do that as they are just another file format, and not to initiate a task at the press of a button that delivers back to the browswer a rendered flat file, no, to actually render the files on the fly (well on a server based render frame back in your datacentre) and deliver them to your browser as a 3d model; not a Quicktime VR file or any other predefined 3D plugin type of format, but interactive like you have it open in the creator application.

    Games developers, manufacturers, bio/phrama and aerospace engineering companies we hear your sigh of releif as you are now able to store your 3D assets in the same way, with the ability to view/analysis the files without the need to download and open on the native application. This is truly moving ADAM to have a pre-media solution that is able to handle the multiple input channels and store/provide the assets for multiple output channels.

    Some of our readers may be thinking, well what the hell, why is that so special? As most of the DAM systems are concentrating on Video & HD Video, the transcoders, work-items and workflows assocaited with them, ADAM has taken on markets that have a different need, lets face it, the video encoding, transcoding, streaming etc etc is mature, the tools are available everywhere and just about every DAM vendor either is or will be including it, and are they really all not just using the same engine under the bonet anyway! You could also say that video has already been a disruptive force as millions of us self publish ourselves on sites YouTube. 3D, well that’s another matter, it’s still a niche, a professional service with a need, that need is not to deliver 3D to the browser, but to improve the costly operations involved in users accessing the files, yes our good old friend TIME!

    So how’s it work? Well ADAM have integrated the superb 3d reality server engine from Mental Images into the solution allowing for server side rendering of the 3D to be delivered via a customizable browser componant that naturally sites comfortably in the ADAM interface. To see it live is pretty awesome, and the scenes/objects it can render in amazingly fast times should revolutionize the way they interact with their files.

    This great feature along with a tonne of other stuff will be available shortly after the forthcoming 4.5 release of the software, I for one strongly recommend chatting to them if you handle any quantity of 3D files and need to improve your internal business processes or even provide the ability to deliver this as a service in for pre-media companies.

    ADAM also offers a great technical blog here.

    So for any of you out there who have an aging DAM solution or are considering one, add ADAM to your evaluation list, get on the ADAM website; take a look and book an appointent to talk to these guys, you won’t be  disappointed!

    Author: Gary George

    Users have 3d packaging at their fingertips

    June 10, 2009

    For some time now EskoArtwork have allowed their packaging designs to be exported and viewed using browser plugins, but the results were substandard to be used professionally. Now EskoArtwork and Strata have come together to provide a plugin for Photoshop and Illustrator that isn’t budget busting.

    The package named Strata Enfold 3D CX will now provide the ability to take our packaging designs into a professional 3d environment and produce compelling animations with them, or place them in scenes with pefect accurancy.

    Product Shot

    I for one look forward to seeing some of the creations from this new product.

    Author: Gary George

    Will 3D ever be baptised for Pre-media DAM systems?

    June 8, 2009

    Pre-media companies have been quickly developing ways to encompass more and more of their clients requirements yet are still being constrained by their display storage and presentation portals ability to enbrace all the media formats and functionality that is required. DAM companies work on the trends of the internet when developing new features that are required by their end users, thus we see a flurry of DAM’s getting a much needed upgrade the their ability to handle and process video.

    But when will we be given the technology to store and view our 3D content and even automatically take our packaging files and wrap them correctly around the cad template. We have seen an attempt at this with EskoArtworks WebCenter product, but the results were well ok but they didn’t set your world alight. Other industries are using the underlying technology in Collada to power their 3D tools, industries such as Game Development, Digital Creation Tools, Hardware Vendors, CAD & Automation, Geographic Information Systems and 3D Web Applications. These have all adopted this as a way to interact with their 3D content. Yumetech has taken this technology to the web and built custom websites for 3D modelling, an example is http://www.shapeways.com/ where they have built ecommerce around the ability to create and view and even upload your own model to the site and order the item in real life.

    Collada is an interchange format allowing all of the industry formats to be used including Maya, Adobe Photoshop 3D, Autodesk, XSI, Google, DAZ, Blender and many more.

    Collada Model

    Next Big Thing?

    So will the next big change in out DAM world be in 3D modelling with the inclusion of tools that allow live previewing of our models next to all of our other digital assets, along with providing us with all the rich user experiences around those assets, annotating, approval, transcoding, snapshotting etc etc

    Let’s hope so.

    Author: Gary George