Posts Tagged ‘Apple’

CS5 – as useful as a ‘Chocolate Teapot’?

February 3, 2010
Adobe Systems Incorporated

Image via Wikipedia

Later this year Adobe will be releasing their latest incarnation of the Creative Suite in the form of CS5. For the avid followers of Adobe development news and those who are registered beta testers you will have seen some of the wonders that this new version will bring.

For the rest of us, we are left wondering what the cost of upgrading will be and whether we are going to save anything by doing it… Let’s face it when we shell out of upgrades we usually do it for 3 reasons:

  1. There are new features we must have or have been waiting for….
  2. Someone is supplying us files that we need to manipulate in the new version of the software
  3. Or we have somehow justified the expense to get the upgrade for absolutely no reason…

There are those of us who have been sensible enough to maintain their maintenance agreements and thus get the upgrades for free anyway. Well not exactly free, but cheaper than buying them at retail cost (with your given CLP agreement discount level) you’ll enjoy these new features without a second thought. Unfortunately these lucky people are the ones that will ultimately force upgrades on others they supply their files to.

Adobe is again focusing on the ability to streamline the creative process by enabling cross application graphics usage that allows for fast pre-media channel outputs, along with their crusade to make everything Flash enabled (well apart from anything Apple that is – that bitter war continues!)

Adobes flagship product – Photoshop – has a whole host of new features that have been touted about the internet. These include:

  • New Digital Photography Features
  • 64 bit processing for Apple Mac computers
  • Porting Photoshop CS5 from Carbon to Cocoa
  • Support for Multiple GPU’s
  • New Brush technologies
  • New Paint technologies
  • New on-the-fly multi-point Warping technologies
  • New Content Aware Technology
  • GPU Video Acceleration Technologies

But I must ask how many of these with have any economical impact on our day to day business? Sure, multi GPU support would be nice for all those with multi GPU graphic cards and new paint technology is great for those artists out there have haven’t already discovered what Paintshop Pro does for them. And what about the long awaited 64bit support – I mean 64bit in desktop machines has only been around for 6 years!? Also, what about the content aware scaling; we’ve already seen their first attempt of this in CS4 which was pretty awesone, but how much does it really get used….?

Although, like most others I will rush out and get CS5, I do question if the expense is really going to be worth it and whether the new features, tools and underlying archecture is going to benefit me to the tune of the upgrade cost – or will be be “as useful as a chocolate tea pot”!? Wouldn’t it be more useful if Adobe placed more analytical tools under the bonnet so we can see the most frequently used tools and the effect our system setup has? Also, how about some Adobe ‘statistics gathering’ on what they really need to improve? Now that would bring true benefit to the endusers and businesses alike.

Author: Gary George

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Premedia & Consumer White Goods?

January 12, 2010

Almost every week  we hear or see something that we think is absolutely pointless – and then there’s some stuff that will revolutionise the way we use devices! So today I was challenged to ‘blog’ about two such devices and how they fit into our pre-media landscape.

Firstly let’s look at what I was directed to….. Yes you got it, a Microwave and a Washing Machine with a 7 inch touchscreen Android embedded system!!!

Seems pretty pointless right?

Well if your client is one of these manufacturers then definitely not, since you probably hold all of the company’s digital assets and brand material and therefore you are in a prime position to offer some sort of content management services and facilities for these devices. There is a whole supply chain process that would be involved in getting content fit for purpose on these new touch devices and sure, they may not hit mainstream consumer purchasing while the technology prices are still high for this type of implementation, but really when you think about it, is it no cheaper for manufacturers to reduce costs by providing less choice – i.e. not have to have so many parts to maintain?

Whilst pre-media companies need to diversify, are they really able to make a leap into consumer device application development? Or is it a step too far? We already see the big boys in the industry providing iPhone apps for their suites of applications to help their clients feel more in-touch with workflow. So they have huge technology & development departments dedicated to application development and who’s to say they won’t be able to transition their already gathered user interaction experience into the mainstream consumer device application market?

I don’t know about you, but I have a nice shiny new touch screen Samsung phone, the downside is the frustration of my fat fingers trying to get to the letters of applications I need instead of constantly selecting the option next to the one I want – so is touch just a storm in a tea cup? or will it be the next revolution of consumer products?

I won’t go into why you would ever want wireless networking, browsing, etc. on your washing machine because I always thought that the fridge that kept track for the contents and add depleted stocks to your shopping list was a great idea, but in practise would it really work? What about the fridge/freezer with an LCD TV embedded in the door? Well great, so you design your new kitchen around the fridge being in the optimal viewing position while you cook dinner!

The future is all touchy feely

With Apple supposedly releasing a tablet style touch screen device in the coming months it is clear that they would have done their research enough to know that the time is right for that style of device (let’s hope that they are not banking on the success for the iTouch/iPhone as a benchmark for people to spend 3 to 4 times as much on a tablet device!). We have also seen a number of conceptual designs for paper style digital magazines/newspapers – again odd since the Kindle/Irex/Sony ebook readers hardly made mass market! There are plenty of new opportunities for pre-media companies to get a handle on where their future profits come from and try and cash in on the new pre-media output channels that are constantly appearing.  All application, user interface and user help systems require assets, supply chains, workflows and content management so have you thought about what your customers are working on in their roadmap to ensure you are considering it in your strategic plans as well?

Author: Gary George

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Apple Tablet Device

July 29, 2009

Right, lets think about this for just one second…… Apple Tablet Device…. hold up, didn’t this already get tried with PC’s with very limited success….? I know they have their uses, I mean I keep on seeing the popping up on CSI NY and always think to myself, I don’t see a power lead trailing behind them, as we all know PC laptops have notoriously poor battery life along with an extremely poor battery life span. (yes I know so many people who use a laptop for just browsing the web and have to do it plugged in!)

Concept

So have you cungered up some images yet, or seen the rumor  articles out there? Well here are a few of the images or should I say concepts returned from a simple google search, these just represent the number of concepts people have speculated about, yet Apple remain tight lipped as usual.

Concept

So as much as I love our friends over at Apple and believe that the superb manufacturing capabilities battery life and software would make this a rather desirable device, I have to wonder how many units they will actually be able to sell. Do they have a specific target market for it?

Concept

It is true that most people really enjoy using an Iphone or Itouch for the flexibility and convenience, but a 10″ device doesn’t exactly slip into your pocket. And what would people actually use it for in our world, I’m struggling to think of even one use other than empressing a potential customer at a meeting!

I guess they will make very nice (and expensive) Iphoto Frames if they come with a rear stand like some of the other photos suggest.

Well undoubtly if Apple are planning a release they would have researched the market to ensure they can capitalize on the device to ensure the shareholders remain happy in this failing ecomony!

Author: Gary George

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This work is licensed under a Creative Commons Attribution-Noncommercial 2.0 UK: England & Wales License.