Posts Tagged ‘Business process’

Tunicca Offers CMS Watch Reports in Europe

January 12, 2010

Those of you who visit this blog often will know that we aren’t afraid to occasionally blow our own trumpet. It is therefore with much fanfare that we would like to announce a partnership with the highly regarded digital content technolgy researcher CMS Watch. It’s taken some time for us to sort out the paperwork and then Christmas and our busy schedules didn’t help, but at last we have finalised a deal that enables Tunicca to provide the revered CMS Watch reports and premium consultancy for DAM solutions. So naturally our first response to the news was to get an email out to all of our listed contacts, write this blog and of course draft a press release to complete the announcement!

So, what does all of this this mean exactly? Well primarily this enables Tunicca to provide the CMS Watch reports and consultancy service to pre-media companies in Europe that are looking at either expanding, changing or implementing a DAM solution. The reports complement Tunicca’s highly regarded business process analysis and enhances the reviews of DAM solutions that we carry out for customers. This in turn will help to ensure that we can assist customers in choosing a DAM system that can fit into the actual business requirements, objectives and strategy of a company.

From its inception we have insisted that our company Tunicca remains 100% independent in order to deliver truly impartial expertise to our the market. So it could seem that we are selling out and becoming just another technology reseller as we now have the ability to sell CMS Watch products. Well that is far from being the case as CMS Watch also prides itself on and fiercely protects its independence. All of their technology reports are written by chosen industry specialists and are completely objective, based on factual evidence garnered during their extensive research. So as you can see there is a very real and tangible complement between our two companies and we are looking forward very much to this partnership.

Our belief, much like CMS Watch, is that when it comes to technology there is a real need in the market for independent views, opinion and analysis based on facts and not vendor marketing spin and propaganda. So we will continue to build our company based on this principle and we are pleased to be partnering with a body such as CMS Watch that echoes this conviction.

About Tunicca
Tunicca is an independent, international supplier of Business Process Analysis solutions to the Pre-media industry. Headquartered in London, Tunicca utilises a number of carefully selected industry experts to deliver a variety of knowledge based solutions to the technology driven world of Pre-media.
With extensive experience in all areas of Pre-media Tunicca is able to advise and assist companies of all sizes in a variety of business issues and challenges. Tunicca operates in the entire value chain and can act across international borders to effectively assist its largest multinational customers with their supply chain challenges whether large or small.
About CMS Watch
CMS Watch™ evaluates content-oriented technologies, offering head-to-head comparative reviews of leading solutions. Through highly detailed technical evaluations and online education courses, CMS Watch helps sort out the complex landscape of potential solutions so that buyers can minimize the time and effort to identify technologies suited to their particular requirements. To retain its independence as a totally impartial analyst firm, CMS Watch works solely for solutions buyers and never for vendors.
About DAM
Short for digital asset management, a system that creates a centralized repository for digital files that allows the content to be archived, searched and retrieved. The digital content is stored in databases called asset repositories while metadata such as photo captions, article key words, advertiser names, contact names, file names or low-resolution thumbnail images are stored in separate databases called media catalogues and point to the original items.
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Recession Bites Hard

January 8, 2010

Well what a depressing start to the year – first the UK gets hit by some of the worst temperatures we have ever had making getting to work near impossible for so many people (something I’ll come back to later in this blog) and then the news of more closures and liquidations in our industry that will send a few waves through our industry….

Closures

So this week we saw the announcement that Positive Focus will be closing their doors for business citing that the lack of investment from companies in the pre-media and print sectors that created extremely poor operating revenue which they cannot survive on. This type of news is of course sad as it removes competition from the integration market. Some people will benefit by picking up existing support contracts as the vultures sweep in to pick the bones out of carcasses, yet the sadness is with the family run business that operated for 32 years providing top quality services to our industry.

The point is though that this is not the first time that an integrator has come up short in sales and had the bones picked out of them. In previous situations private investors have jumped in to save the companies, but what value has that ever bought? Integrators like other companies need to continually reinvent their service offerings, it’s not enough in today’s markets to only supply the same software and services you established your company on. We only need to look at how the pre-media landscape has dramatically changed in the last 24 months with mobile media and personalisation becoming more and more prominent with mobile devices and digital print being the fastest expanding markets.

Brand Director Workflow Management DAM

We also have seen a massive upraise in Digital Asset Management with business process & workflow at the heart of the service offering and so for integrators is it enough to only focus on a single solution when smaller and individual consultants can offer services across multiple software offerings without the need to increase the costs of the software solutions to cover their own operational cost (since they are being paid as consultants anyway!)?

The next 6 months in this industry will definitely see more casualties of the recession and my concern is that, while everyone is holding onto their purse strings, the industry will diminish into a barren landscape of little choice as to who you use. On the upside, the integrators that are left to compete will take their pick of the best talent across the market at pay levels that are unrealistic to UK living!

Contingency plans?

eavy snowfall in much of Britain caused widespread travel problems throughout the country Monday morning, causing hundreds of flight cancellations and rush hour chaos in London

AP Photo/Joel Ryan

Whilst we are suffering the effects of this recession and many families struggle with the continuing fuel costs, the snow in the UK has rendered so many people incapacitated when it comes to travelling into work. This is a serious problem for the pre-media and print companies as many of them have had to reduce their costs to the bare minimum to remain competitive and therefore are unable to have contingency plans in place for staff not turning up for work. Even though the clients are in the same situation as their suppliers there is little sympathy for their inability to produce the work and this is leaving more clients looking at how they can offshore their work to countries that can cope regardless of the weather conditions which in turn strengthens the effects of this recession (the “who is to blame” question is a much more political discussion that I won’t get into – but I hope the industrial sector put pressure on the UK government for poor preparation, again, of the weather we are having here.

Most companies never plan for ‘staff’ outages let alone any diaster recovery plans when serious problems occur (building fire, hardware failures, hardware theft or internet outages for example). Yet to me, contingency plans should form part of any contract when a continueous supply of work is provided and the assets of the clients are stored on the companies servers. Staff contingency is difficult to manage as companies should have suffient workflow & job management in place to be able to prioitise work for the clients that have a high demand, they should also have the ability to work with business partners in order to provide a continuation of services. Yet this is always an ‘after the event’ type of reaction which gets spoken about, then as soon as cost becomes involved normally gets shelved as something to do another day.

The future is bright

Being the harbinger of doom is never nice so I’m going to try and put a positive spin, regardless of the amount doom and gloom there is so far in 2010. The work still needs to be distributed between the companies that survive the recession, there will also be new births coming out of the woodwork that have fresh perspectives on the way to do business, pre-media will be a primary focus of these new businesses with the new technology and new workstreams paving the way to the next generation of business models. There will still be room for the traditional businesses, but the truly award winning companies will have the ability to react to the changing technolgy landscape and market their changes in ways that ensure they are on the summit looking down heir competition.

I also predict that there will be no room for fat cats in these new business models! Corporations that once hoped to increase their profit income from design and reproduction companies will shed their interests as quickly as they were snapping them up and we all know that there is no creatvity around the corporate board room table, only balance sheets, paperwork and endless justifications for stuff they simply don’t understand!

Author: Gary George

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