A Happy New Year to all of our readers. I hope that we provided you with some interesting topics during 2009 and to continue into 2010 I want to touch upon one today that puzzled me a little over the festive season.
The story starts like this; My daughter is just about to turn 6 months old and in the last month she has become very aware of her surroundings – all normal development I guess. So we decided to stimulate her senses by taking her to London Zoo and so, rather crazily, we headed out in the miserable drizzle on the Wednesday between Christmas and New Year, both of us with horrible colds but determined to show our little bundle of joy the animals that she has only seen on the TV so far.
Whilst there, we stopped at the completely over priced Oasis Cafe in the center of the Zoo for a quick snack – two sandwiches and 2 bottles of pop at £18 (and strangely my partner didn’t tell me the price at the time knowing what my reaction would have been!). Anyway the pop she purchased was Pepsi and a very good proportion of the bottle’s label was covered by a QR Code. OK, nothing new since Nick Butcher wrote about the QR Codes hitting the mainstream back in Feb of 2009 on his blog here (oh and I nicked his images since I forgot to snap one myself!).
Now, two things here got me thinking about the use of QR Codes, Microsoft Tags, Datamatrix Codes etc., etc. 1) Considering this is in the mainstream consumer arena the god damn things are ugly and any designer would struggle to add them to packaging or promotional material without them being an eyesore and 2) What exactly does the consumer get out of it anyway? (more…)