Posts Tagged ‘DAM’

The Popularity of Video in Digital Asset Management

December 11, 2009

The third and final blog in the series on Video & DAM that comes from our friends over at Widen Enterprises, this one is written by their video expert Al Falaschi and looks at how video is becoming more popular in DAM systems, I hope you enjoy his view on this.

We would like to thank Widen Enterprises for allowing us to republish their content and please do checkout their content direct on the Widen Blog link that you will find on here.

Video & DAM

The growing popularity of video is well documented… There are a number of reports available. They explain the power and attractiveness of using video, specifically in the enterprise environment.
More than 65% of companies are using online video and that number is expected to continue increasing (VideoBloom, 2009). (Remember an earlier post, Gartner Predicts 25 Percent of Content in the Workforce to be Images, Audio or Video by 2013.) Online video is a key method of delivering and consuming information that educates, entertains, and/or inspires in ways that touch emotions static text on a page cannot achieve.

Director of research and design at Stanford University‘s Persuasive Technology Lab, Dr. BJ Fogg, writes that for a consumer to make a purchase, it requires a “behavior change.” Fogg’s behavior model talks about the convergence of three things that need to happen for the change to occur – a trigger, ability and a motivation. Motivation is strictly tied to “sensation.” Inherently, video combines the use of more human senses than most other traditional sales and marketing tools. Read more about the reason “why” video use is on the rise in business marketing.

How does that impact Digital Asset Management?
Video is a digital asset. As its popularity grows, enterprises will struggle to manage the creation, storage, and distribution of it. Video files are exponentially larger than text documents. Multiple copies of a file in multiple locations use even more storage. Version control is nearly impossible since someone has to remember each file’s location and update or renew it when a new one becomes available or when it expires. Plus, there isn’t always an easy way to search for the right video based on the content. Beyond that, an increase in video will also mean an increase in the amount of bandwidth required to serve the video – a requirement that many SMBs struggle with.

We can learn a lot just by looking at trends within Widen’s own organization and DAM software customer base. There are notable increases in not only the number of video assets being added to our DAM systems, but also in the rate of videos added per year. Due to the raw size of high resolution video, the percentage of the overall file size of our DAM taken up by video has grown extensively. Again, the rate of growth per year is also increasing as we choose to use video more and more for marketing, sales and customer service purposes.

From a sales and marketing standpoint, there are dramatic increases in the coverage of video as a topic in many of our sales calls, and in RFPs that we receive. There are a number of factors that are causing these increases. One is the growing popularity of video. Again, this is well documented. In addition, there is the entire social movement. For video, this requires organizations to not only produce video content, but to make it accessible and publish it to as many online video channels as possible.

An often unnoticed factor is the shift in video camcorder technology from “tape” to “tapeless.” Tape has been a crutch for video storage and backup for… well, for forever. With the new tapeless camcorders recording very high resolution files resulting in very large file sizes with no tape to put them on, suddenly, organizations are faced with storing, securing, backing up, and distributing files that are ten times the size of the files they are familiar with managing. And remember, it is GROWING!

Bottom line, the increasing demand for video will place demands on DAM software and digital asset hosting providers to make sure that video is handled seamlessly alongside all other assets.

Stats on video usage from VideoBloom’s VIEW Index (Video-Enabled Web Index):
100 Web Sites Surveyed

In August of 2009, the VIEW main index for the 100 surveyed companies was 30-75-25, which indicates that 30% of the companies had video on their home page, 75% had video on their site, and 25% didn’t use any video on their Web site.

  • 41% of the 100 surveyed companies have placed their Web videos 1 click away from the home page.
  • 25% of the surveyed companies have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 25% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
  • 32% offer a full-fledged “video center” comparable to a corporate TV channel.
  • 21% give access to such video center directly from their home page (one click away).
  • 12% display video ads for products on their site; 7% display video ads on their home page.
  • 36% offer full-screen video option.
  • 4% have video on auto-play (i.e. video starts as soon as the user lands on the page).
  • 11% open video in a new browser Web page.
  • 18% use a pop-up window to display video.
  • Video uses: 48% of the surveyed web sites use video for promotional purposes, 24% use it for informational purposes, 20% use it for demonstrative purposes, 6% use it to deliver news, 5% use it for entertainment purposes, 1% use it for other purposes and 0% use it for UGC (user generated content). (The percentages don’t add up to 75% because many sites use online video for several different purposes.)
  • Video formats: 61% use Flash video, 21% use Windows Media Player, 8% use QuickTime and 4% use Real Player. (The percentages don’t add up to 75% because some websites use more than one video format.)

Author: Al Falaschi Video Expert at Widen Enterprises (www.widen.com), a Madison,WI-based provider of digital asset management software and services.

Poster: Gary George

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Why do I need a DAM?

July 6, 2009

It would be silly of me to repeat what the experts say and lets face it DAM has been around for some time now so their are plenty of them around, but one of my favourite blog’s when it come to DAM is Another DAM blog with a favorite posting being this one : Why Do I need a Digital Asset Manager?

Here’s an extract to whet your appetite:

  • Listen, learn and adapt to changes in the business needs of the organization
  • Promote, train and support all DAM users on a daily basis
  • Explain how we measure ROI with every project, collection and asset we add to the DAM
  • Simplify and unify across across departments by sharing assets in DAM
  • Network and interview potential users of DAM to see what their business needs are (which are usually similar to everyone else’s needs in the organization)
  • Report on the progress of the DAM on weekly and monthly basis
  • Create workflow for the use of assets with DAM
  • Create and maintain up-to-date DAM documentation
  • Maintain consistency
  • Maintain metadata standards used within the organization
  • Review and test any configurations and/or customizations for the DAM
  • Be the biggest proponent, in-house advocate and expert in DAM for your organization
  • Make  sure a DAM solution does not become another ’shelf baby’ (i.e. another tool which an organization invested in, but did not get user adoption, so it is another waste of time/money because no one uses it)
  • Maintain an active registry of DAM users and needed permissions
  • The items Henrik de Gyor covers are great and any DAM owner or company looking to buy a DAM would not go wrong taking a flick through his entries.

    Author: Gary George

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    This work is licensed under a Creative Commons Attribution-Noncommercial 2.0 UK: England & Wales License.

    Xinet enhance video features in v16 of Webnative

    July 4, 2009

    Well it’s not the sort of thing I come across on a Saturday morning, so just before I tuck into my bacon muffin I thought I’d share this with you, I’ve just read a blog from Brian Dolan of the US Integrator NAPC on the new version of Webnative that is currently in beta and given that it is at release 2 I would say it isn’t far off.

    Anyway, they have put a lot of work into the video area, even giving the interface a whole web 2.0 makeover, but since I haven’t actually played with it myself I suggest you read Brian’s blog posting here… New Video featues in Xinet v16

    Let’s hope that Xinet have given the whole Webnative interface the makeover and that the under the bonnet enhancements bring the DAM offering up to the standards that are available today…..

    With Xinet’s enormous user install base, the user are sitting on the edge of their seats waiting for something special to come along, although Webnative Portal improved how usesr could skin the interface and added some much needed security it didn’t really get peoples hearts racing.

    Have Xinet done enough?

    I’ll look forward to seeing the full feature list.

    Author: Gary George

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    This work is licensed under a Creative Commons Attribution-Noncommercial 2.0 UK: England & Wales License.

    3D in A DAM or should I say ADAM!

    June 25, 2009
    As the dawn raises in Belguim it feels like just a few hours ago it was
    still light as we left the ADAM event. Plenty of Duvel beer flowing as
    the networking continued into the night for my assoiates.
    Seeing the power that ADAM can provide from real world implimentation examples has been a very rewarding experience, but really, that’s not why I was there…. there’s a more fundermental, deeply engrained reason that I was there, any of you who know me will know it well….. it’s the technology advancements that drives my curiosity and desire to see companies grow and extend their ability to capture more of the market.
    One of the key advancements we were shown and something that I asked you the readers of our blog just 2 weeks ago was when would DAM take the next leap to provide and capture more of the digital assets for other market verticals, yes you know, I’m talking 3D, but not the ability to take 3D and store the files in the DAM, any DAM can do that as they are just another file format, and not to initiate a task at the press of a button that delivers back to the browswer a rendered flat file, no, to actually render the files on the fly (well on a server based render frame back in your datacentre) and deliver them to your browser as a 3d model; not a Quicktime VR file or anyother predefined 3D plugin type of format, but interactive like you have it open in the creator application.
    Games developers, manufacturers, bio & phrama and aerospace engineering companies we hear your sigh of releif as you are now able to store your 3D assets in the same way, with the ability to view/analysis the files without the need to download and open on the native application. This is truly moving ADAM to have a pre-media solution that is able to handle the multiple input channels and store/provide the assets for multiple output channels.
    Some of our readers may be thinking, well what the hell, why is that so special? As most of the DAM systems are concentrating on Video & HD Video, the transcoders, workitems and workflows assocaited with them, ADAM has taken on markets that have a different need, lets face it, the video encoding, transcoding, streaming etc etc is mature, the tools are available everywhere and just about every DAM vendor either is or will be including it, and are they really all not just using the same engine under the bonet anyway! You could also say that video has already been a disruptive force as millions of us self publish ourselves on sites YouTube. 3D, well that’s another matter, it’s still a niche, a professional service with a need, that need is not to deliver 3D to the browser, but to improve the costly operations involved in users accessing the files, yes our good old friend TIME!
    So lets take a quick look at some details and screenshots:
    3D Pic
    factual details.
    This great feature along with a tonne of other stuff will be available in the forthcoming 4.5 release of the software, I for one strongly recommend chatting to them if you handle any quantity of 3D files and need to improve your internal business processes or even provide the ability to deliver this as a service in for pre-media companies.

    As the dawn raises in Belguim it feels like just a few hours ago it was still light as we left the ADAM event. Plenty of Duvel beer flowing as the networking continued into the night for my associates.

    Seeing the power that ADAM can provide from real world implimentation examples has been a very rewarding experience, but really, that’s not why I was there…. there’s a more fundermental, deeply engrained reason that I was there, any of you who know me will know it well….. it’s the technology advancements that drives my curiosity and desire to see companies grow and extend their ability to capture more of the market.

    One of the key advancements we were shown and something that I asked you the readers of our blog just 2 weeks ago was when would DAM take the next leap to provide and capture more of the digital assets for other market verticals, yes you know, I’m talking 3D, but not the ability to take 3D and store the files in the DAM, any DAM can do that as they are just another file format, and not to initiate a task at the press of a button that delivers back to the browswer a rendered flat file, no, to actually render the files on the fly (well on a server based render frame back in your datacentre) and deliver them to your browser as a 3d model; not a Quicktime VR file or any other predefined 3D plugin type of format, but interactive like you have it open in the creator application.

    Games developers, manufacturers, bio/phrama and aerospace engineering companies we hear your sigh of releif as you are now able to store your 3D assets in the same way, with the ability to view/analysis the files without the need to download and open on the native application. This is truly moving ADAM to have a pre-media solution that is able to handle the multiple input channels and store/provide the assets for multiple output channels.

    Some of our readers may be thinking, well what the hell, why is that so special? As most of the DAM systems are concentrating on Video & HD Video, the transcoders, work-items and workflows assocaited with them, ADAM has taken on markets that have a different need, lets face it, the video encoding, transcoding, streaming etc etc is mature, the tools are available everywhere and just about every DAM vendor either is or will be including it, and are they really all not just using the same engine under the bonet anyway! You could also say that video has already been a disruptive force as millions of us self publish ourselves on sites YouTube. 3D, well that’s another matter, it’s still a niche, a professional service with a need, that need is not to deliver 3D to the browser, but to improve the costly operations involved in users accessing the files, yes our good old friend TIME!

    So how’s it work? Well ADAM have integrated the superb 3d reality server engine from Mental Images into the solution allowing for server side rendering of the 3D to be delivered via a customizable browser componant that naturally sites comfortably in the ADAM interface. To see it live is pretty awesome, and the scenes/objects it can render in amazingly fast times should revolutionize the way they interact with their files.

    This great feature along with a tonne of other stuff will be available shortly after the forthcoming 4.5 release of the software, I for one strongly recommend chatting to them if you handle any quantity of 3D files and need to improve your internal business processes or even provide the ability to deliver this as a service in for pre-media companies.

    ADAM also offers a great technical blog here.

    So for any of you out there who have an aging DAM solution or are considering one, add ADAM to your evaluation list, get on the ADAM website; take a look and book an appointent to talk to these guys, you won’t be  disappointed!

    Author: Gary George

    Will 3D ever be baptised for Pre-media DAM systems?

    June 8, 2009

    Pre-media companies have been quickly developing ways to encompass more and more of their clients requirements yet are still being constrained by their display storage and presentation portals ability to enbrace all the media formats and functionality that is required. DAM companies work on the trends of the internet when developing new features that are required by their end users, thus we see a flurry of DAM’s getting a much needed upgrade the their ability to handle and process video.

    But when will we be given the technology to store and view our 3D content and even automatically take our packaging files and wrap them correctly around the cad template. We have seen an attempt at this with EskoArtworks WebCenter product, but the results were well ok but they didn’t set your world alight. Other industries are using the underlying technology in Collada to power their 3D tools, industries such as Game Development, Digital Creation Tools, Hardware Vendors, CAD & Automation, Geographic Information Systems and 3D Web Applications. These have all adopted this as a way to interact with their 3D content. Yumetech has taken this technology to the web and built custom websites for 3D modelling, an example is http://www.shapeways.com/ where they have built ecommerce around the ability to create and view and even upload your own model to the site and order the item in real life.

    Collada is an interchange format allowing all of the industry formats to be used including Maya, Adobe Photoshop 3D, Autodesk, XSI, Google, DAZ, Blender and many more.

    Collada Model

    Next Big Thing?

    So will the next big change in out DAM world be in 3D modelling with the inclusion of tools that allow live previewing of our models next to all of our other digital assets, along with providing us with all the rich user experiences around those assets, annotating, approval, transcoding, snapshotting etc etc

    Let’s hope so.

    Author: Gary George

    Adobe Flex 4 – Goes to Public Beta

    June 2, 2009

    As the power of our DAM and client portals come of age and update their presentation interfaces to the newest technologies, Adobe release a new version of their open source web application framework. Many Flex and Flash developers were waiting for this news for a year.

    Even though it is only a public beta, will the developers of pre-media applications make a start at being early adopters or play caution to the wind and wait like so many people do and see what others have done before them….

    Lets think back to when Adobe Air was first released, instantly I could see applications being presented to the desktop users to interact with their DAM, MIS, ERP, CRM and workflows, yet we waited for a long time before any pre-media software companies adopted it, notably and doing such a great job of it was a Dutch software company (www.dutchsoftware.com) with their ElvisReady DAM solution (www.elvisready.com) even Ebay managed to get an application to market before any pre-media companies did so.

    I can understand that any new release of software or technology can be met with sceptisism and I am sure the same happened with the Silverlight runtime, but when two of the most powerful software companies on the planet create a new mainstream technology, they will push the runtimes however they can. With Adobe Air I argued that it would be come a standard install with any Adobe application from Acrobat Reader to Flash Player, with Silverlight it would be a seemless plugin to the browsers, sure enough my predictions were not far off correct.

    Understandably being an early technology adapter can be risky business as you do not have the benefit of the community to help with your coding issues, but you don’t produce engaging web applications using cutting edge technology by playing it safe, nor do you get noticed for taking advantage of the new programming tools that allow for users to save time and frustration…. New Ebay vs old Ebay…. which do you prefer?

    With internet access and speed growing at an enormous rate, is it any wonder that our users or clients are internet application savvy, most spend a large amount of time in social media websites that have adopted new was of engaging their users, when they turn back to their work applications and they are static pages are you losing their attention by constant page refreshes and loading?

    I’d love for more developers or maybe development departments send or assign time to R&D of new technology to ensure their companies can stay ahead of the curve.

    Author: Gary George