Posts Tagged ‘Digital asset’

Is your asset manager generating you income?

December 21, 2009

Over the past year you’ve heard me ramble, get confused and talk out of my backside, but everything we have brought to you has been about possibilities and the business process thought behind driving your pre-media operations, in a forthcoming post I’m going to touch upon the staffing requirements (or the perceived staffing requirements) for the next generation of pre-media operations.

So today’s subject is about the asset manager you have; ask yourself this question:

Do we use our asset management system today the same way as we did when it was installed?

 Invariably the answer to this will be no, why? well it’s a relatively simple answer, very few companies actually know want they want when they invest in a DAM system, so few perform a needs analysis and produce a future requirements document. Every company has a strategic direction, whether that filters down to the staff or not, it is always a consideration when the CEO sign’s off on a major purchase, it’s part of his preflight check of releasing the funds; but it doesn’t necessarily mean that the DAM systems roadmap fits with your own strategic direction.

On a whole most companies will have growth, flexibility and diversity in their own roadmap knowing that they won’t be doing the same thing in 5 years as they are today, so does the digital asset management system you invested in all those years back provide you with the framework to generate that future income?

We have seen companies suffer through poor or nonexistent taxonomies, through poor file management and through poor management in general, companies have looked at the cost of asset librarians and felt they can cut down or do without, but is that at the cost of securing more income through the reuse of those assets they look after. Today more than ever with the explosion of media output channels digital asset management should play a pivitol roll in any companies strategy for multi channel, multi tenanted environments.

So before you work out how much potential cash has already gone in the bin, evaluate if the DAM infrastructure you have is inline with the companies strategic direction and make sure that you invest in the right people to meet those targets, although you may see this as a short term overhead you can do without, the long term gain will pay dividends that you can not yet realize.

Author: Gary George

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