Posts Tagged ‘Distribution’

Music 2.0 and beyond

July 30, 2009

The music industry is going through a transition from what they called Music 1.0 to the now named Music 2.0. This transition is well documented by authors such as Steve Knopper, Gerd Leonhard, Chris Anderson and many others who have charted the changes in the creation, the content and the distribution.

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1gb MP3 Player

 

WinAmpMusic 2.0 has seen the raise of the internet changing the way the music industry has needed to approach the distribution, they once fought against the illegal distributors, people like Napster and shut them down for providing a distribution service to individual consumers, at the time no one in the music industry was providing an accessible way for the mass of connected consumers to access the content in a manner that was affordable, the consumers desire to hold the actual psychical copy declined as the WinAmp provided a way to listen on your PC and with the electronics industry providing a whirlwind of consumer devices to play the new digital content, content the consumers ripped and distributed themselves. Sites like MP3.com, Cductive and eMusic felt a groundswell of consumers looking to find the music content for free. But the labels wouldn’t sign deals to distribute music electronically, those that did like Sony tried to charge $3.50 per track that turned off the early adopters who were willing to pay, turning them to the ever increase sources for illegal content, and why not it was easy!

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