Posts Tagged ‘File sharing’

Reasons to Use a DAM for Video Assets

November 30, 2009

This is the second in the series of blogs provided to us by Widen Enterprises on the use of video in DAM systems, the final instalment will focus on how pre-media companies are fuelling the requests from their clients to provide both a variable DAM solution and learn how to store, manipulate and deliver video when they never did before.

Video Clutter Has Bandwidth on the Run

Now that we’re in the digital age, Internet traffic volumes are giving way to traffic jams that can bring business operations to a grinding halt. The primary driver is the explosion of video. Its exponentially larger file sizes and bandwidth requirements strain the IT infrastructure, challenging organizations to meet its ever-growing use.

On the upside, video captures our attention in ways that static pages can’t over the Internet. That’s why the demand for rich digital media, such as video, is changing the attitudes and behaviours of the workforce, especially in regards to marketing strategies. This is being reflected on sites such as YouTube and also within the social media.

But while YouTube is an excellent destination site for video and serves the purpose for socializing and democratizing “like” video content, it doesn’t take the pain out of having to manage and repurpose video and other rich media content.

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Clearing the Traffic Jam on the Information Superhighway

November 27, 2009

With so much talk about video and DAM we thought we ought to deliver a couple of blogs on the subject and who better than to provide us with some great info than Widen Enterprises. Back in April Matthew Gonnering the CEO of Widen Enterprises wrote this article on the benefits of using a DAM system for the storage and aggregation of video content. They have given us permission to republish this for our readers benefits as a starting point for the Video & DAM blogs.

This will be the first of three provided by Widen Enterprises and we are very proud to be able to share them with our crowd of visitors that follow the Tunicca blog.

Clearing the Traffic Jam on the Information Superhighway

A little more than a decade ago, the Internet was dubbed the Information Superhighway. It was seen as a way to distribute information faster and more efficiently than ever before.

While that’s still true in principle, in practice the term “superhighway” turned out to be more prophetic than most realized. Because just like the roads and highways in most urban areas, where urban planners never anticipated the volume of traffic those roads must now support, the high speeds and easy cruises on the Internet have given way to massive traffic jams that can bring operations to a grinding halt at certain times of day.

The primary driver of this traffic jam is the explosion of video on the Internet. Its exponentially larger file sizes and bandwidth requirements are straining every artery of the infrastructure, challenging organizations to meet the ever-growing demand. And more is being added every day at a rate of 33 minutes of video per second.

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