This is the second in the series of blogs provided to us by Widen Enterprises on the use of video in DAM systems, the final instalment will focus on how pre-media companies are fuelling the requests from their clients to provide both a variable DAM solution and learn how to store, manipulate and deliver video when they never did before.
Video Clutter Has Bandwidth on the Run
Now that we’re in the digital age, Internet traffic volumes are giving way to traffic jams that can bring business operations to a grinding halt. The primary driver is the explosion of video. Its exponentially larger file sizes and bandwidth requirements strain the IT infrastructure, challenging organizations to meet its ever-growing use.
On the upside, video captures our attention in ways that static pages can’t over the Internet. That’s why the demand for rich digital media, such as video, is changing the attitudes and behaviours of the workforce, especially in regards to marketing strategies. This is being reflected on sites such as YouTube and also within the social media.
But while YouTube is an excellent destination site for video and serves the purpose for socializing and democratizing “like” video content, it doesn’t take the pain out of having to manage and repurpose video and other rich media content.