Well, there’s been a lot of news around just recently on the subject of Moore’s Law as people begin to believe that the theory wasn’t 100% accurate (come on, what theory has ever have been 100%!!) It did after all only theorize one dimension of the over all equation of computing!
Looking back again to how this all affects pre-media you have to wonder how much of the conceptualization of the theory can ever play true in our production environments. These production environments are like well oiled machines, engines of our human age that rely on the team work of different experts to increase the horse power of the departments. While Moore might have been able to predict the growth of computing power, the social impact of everyday life could not have ever been calculated, just like how no one could have predicted the enormous growth of the internet’s social media market, yet these social interactions and the ability to collaborate across borders provides new drive for our pre-media future.
The pre-media departments require carefully selected components to increase their productivity, these involve the company to have a clear and concise strategy for growth with the ability to communicate it through the ranks, an IT department that understands the requirements of the operation and how their technology priorities are set. All too often we see IT go for the cheaper option because of a group deal rather than a solution that meets the requirements. Next we have the management, the key to keeping these pre-media departments running, these guys are like the oil, bad oil cloggs up the system, chokes the very ability to make the good components work well, the department would run like Homer Simpson in a marathon. These guys are also the ones responsible for the moral of the staff, yes staff are still a requirement today, and probably the biggest and ultimately the most important part, bad staff = bad work, bad managers + bad staff = disaster!
These components of pre-media all have their place of importance and need to be correctly executed and managed whilst considering the hardware they need. I showed in the last post how the effect of Moore’s Law played a part in the productivity of a pre-media department, but increasing your companies hardware performance doesn’t not equal faster throughput without addressing the pre-media operation as a whole, just like having the fastest formula one car doesn’t automatically qualify you as the winner of the race.
When you come down to the productivity and efficiency level of the department ensuring that you invest wisely is paramount to the long term success of the business, often we see companies invest heavily in the lastest software only to expect the users to teach themselves how to use it, or install a new DAM system only to run it as an IT project. It is clear that Moore’s Law helped understand the growth of the computing industry before it reached it’s full potential, but can the modern day pre-media companies experdite the new technologies in a fashion that satisfies their clients expectations, or will they continue to drive the cost of the operations out to the cheapest bidder in a third world country where labour costs wins over the latest technology.
Author: Gary George
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