Posts Tagged ‘hardware’

Moore’s Law – the effect on pre-media

August 17, 2009

AccuracyWell, there’s been a lot of news around just recently on the subject of Moore’s Law as people begin to believe that the theory wasn’t 100% accurate (come on, what theory has ever have been 100%!!) It did after all only theorize one dimension of the over all equation of computing!

Looking back again to how this all affects pre-media you have to wonder how much of the conceptualization of the theory can ever play true in our production environments. These production environments are like well oiled machines, engines of our human age that rely on the team work of different experts to increase the horse power of the departments. While Moore might have been able to predict the growth of computing power, the social impact of everyday life could not have ever been calculated, just like how no one could have predicted the enormous growth of the internet’s social media market, yet these social interactions and the ability to collaborate across borders provides new drive for our pre-media future.

The pre-media departments require carefully selected components to increase their productivity, these involve the company to have a clear and concise strategy for growth with the ability to communicate it through the ranks, an IT department that understands the requirements of the operation and how their technology priorities are set. All too often we see IT go for the cheaper option because of a group deal rather than a solution that meets the requirements. Next we have the management, the key to keeping these pre-media departments running, these guys are like the oil, Poor Managersbad oil cloggs up the system, chokes the very ability to make the good components work well, the department would run like Homer Simpson in a marathon. These guys are also the ones responsible for the moral of the staff, yes staff are still a requirement today, and probably the biggest and ultimately the most important part, bad staff = bad work, bad managers + bad staff = disaster!

Fast CarThese components of pre-media all have their place of importance and need to be correctly executed and managed whilst considering the hardware they need. I showed in the last post how the effect of Moore’s Law played a part in the productivity of a pre-media department, but increasing your companies hardware performance doesn’t not equal faster throughput without addressing the pre-media operation as a whole, just like having the fastest formula one car doesn’t automatically qualify you as the winner of the race.

IndiaWhen you come down to the productivity and efficiency level of the department ensuring that you invest wisely is paramount to the long term success of the business, often we see companies invest heavily in the lastest software only to expect the users to teach themselves how to use it, or install a new DAM system only to run it as an IT project. It is clear that Moore’s Law helped understand the growth of the computing industry before it reached it’s full potential, but can the modern day pre-media companies experdite the new technologies in a  fashion that satisfies their clients expectations, or will they continue to drive the cost of the operations out to the cheapest bidder in a third world country where labour costs wins over the latest technology.

Author: Gary George

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This work is licensed under a Creative Commons Attribution-Noncommercial 2.0 UK: England & Wales License.

Apple Tablet Device

July 29, 2009

Right, lets think about this for just one second…… Apple Tablet Device…. hold up, didn’t this already get tried with PC’s with very limited success….? I know they have their uses, I mean I keep on seeing the popping up on CSI NY and always think to myself, I don’t see a power lead trailing behind them, as we all know PC laptops have notoriously poor battery life along with an extremely poor battery life span. (yes I know so many people who use a laptop for just browsing the web and have to do it plugged in!)


So have you cungered up some images yet, or seen the rumor  articles out there? Well here are a few of the images or should I say concepts returned from a simple google search, these just represent the number of concepts people have speculated about, yet Apple remain tight lipped as usual.


So as much as I love our friends over at Apple and believe that the superb manufacturing capabilities battery life and software would make this a rather desirable device, I have to wonder how many units they will actually be able to sell. Do they have a specific target market for it?


It is true that most people really enjoy using an Iphone or Itouch for the flexibility and convenience, but a 10″ device doesn’t exactly slip into your pocket. And what would people actually use it for in our world, I’m struggling to think of even one use other than empressing a potential customer at a meeting!

I guess they will make very nice (and expensive) Iphoto Frames if they come with a rear stand like some of the other photos suggest.

Well undoubtly if Apple are planning a release they would have researched the market to ensure they can capitalize on the device to ensure the shareholders remain happy in this failing ecomony!

Author: Gary George

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial 2.0 UK: England & Wales License.

Moore’s Law – the effect on productivity

July 21, 2009

Having been in this industry for 20 years next month I thought I’d take a quick look at how Moore’s Law really affects pre-media companies in the modern day.

Lets first look a what Moore’s Law is:

Moore’s law describes a long-term trend in the history of computing hardware. Since the invention of the integrated circuit in 1958, the number of transistors that can be placed inexpensively on an integrated circuit has increased exponentially, doubling approximately every two years. The trend was first observed by Intel co-founder Gordon E. Moore in a 1965 paper.

Moore's LawOk so basically every two years the computer chips embedded in our hardware will double in power, well it seems that the reality is on the high end of the computing scale and what actually affects us consumers is the technology that was already available at the high end 18 months ago just now the manufacturing process has been mastered to allow for mass production at a cinsumer affordable price.

But what does this mean? Well look at the current creative software major release cycles and we see that they are, well 18 months (roughly) and all these releases usually come requiring more and more power and memory from our machines, the installation have grown as well since storage is no longer a hurdle. But what’s the affect?