Posts Tagged ‘Mass media’

Tunicca Offers CMS Watch Reports in Europe

January 12, 2010

Those of you who visit this blog often will know that we aren’t afraid to occasionally blow our own trumpet. It is therefore with much fanfare that we would like to announce a partnership with the highly regarded digital content technolgy researcher CMS Watch. It’s taken some time for us to sort out the paperwork and then Christmas and our busy schedules didn’t help, but at last we have finalised a deal that enables Tunicca to provide the revered CMS Watch reports and premium consultancy for DAM solutions. So naturally our first response to the news was to get an email out to all of our listed contacts, write this blog and of course draft a press release to complete the announcement!

So, what does all of this this mean exactly? Well primarily this enables Tunicca to provide the CMS Watch reports and consultancy service to pre-media companies in Europe that are looking at either expanding, changing or implementing a DAM solution. The reports complement Tunicca’s highly regarded business process analysis and enhances the reviews of DAM solutions that we carry out for customers. This in turn will help to ensure that we can assist customers in choosing a DAM system that can fit into the actual business requirements, objectives and strategy of a company.

From its inception we have insisted that our company Tunicca remains 100% independent in order to deliver truly impartial expertise to our the market. So it could seem that we are selling out and becoming just another technology reseller as we now have the ability to sell CMS Watch products. Well that is far from being the case as CMS Watch also prides itself on and fiercely protects its independence. All of their technology reports are written by chosen industry specialists and are completely objective, based on factual evidence garnered during their extensive research. So as you can see there is a very real and tangible complement between our two companies and we are looking forward very much to this partnership.

Our belief, much like CMS Watch, is that when it comes to technology there is a real need in the market for independent views, opinion and analysis based on facts and not vendor marketing spin and propaganda. So we will continue to build our company based on this principle and we are pleased to be partnering with a body such as CMS Watch that echoes this conviction.

About Tunicca
Tunicca is an independent, international supplier of Business Process Analysis solutions to the Pre-media industry. Headquartered in London, Tunicca utilises a number of carefully selected industry experts to deliver a variety of knowledge based solutions to the technology driven world of Pre-media.
With extensive experience in all areas of Pre-media Tunicca is able to advise and assist companies of all sizes in a variety of business issues and challenges. Tunicca operates in the entire value chain and can act across international borders to effectively assist its largest multinational customers with their supply chain challenges whether large or small.
About CMS Watch
CMS Watch™ evaluates content-oriented technologies, offering head-to-head comparative reviews of leading solutions. Through highly detailed technical evaluations and online education courses, CMS Watch helps sort out the complex landscape of potential solutions so that buyers can minimize the time and effort to identify technologies suited to their particular requirements. To retain its independence as a totally impartial analyst firm, CMS Watch works solely for solutions buyers and never for vendors.
About DAM
Short for digital asset management, a system that creates a centralized repository for digital files that allows the content to be archived, searched and retrieved. The digital content is stored in databases called asset repositories while metadata such as photo captions, article key words, advertiser names, contact names, file names or low-resolution thumbnail images are stored in separate databases called media catalogues and point to the original items.
Reblog this post [with Zemanta]

Pre-media vs Pre-press

December 7, 2009

Righto, so the weekend is over, the sky is cloudy and the temperature is dropping here in the UK! So to start the week off, I can report that we had a mass of hits on the blog over the weekend and whilst noticing that our Pre-media on Wikipedia page had several hits I headed over to Wikipedia to see if anyone had contributed to the page…. To my amazement someone had! But they’d gone in and redirected the page to prepress…. PREPRESS!! Come on, that is so far from Pre-media now with companies all over the world redefining their service offerings to be more Pre-media based rather than prepress based. I mean let’s just break down the words for a start….

PRE a prefix occurring originally in loanwords from Latin, where it meant “before”

So PRESS would indicate the destination to be a printing press of sorts, or really any device that makes paper dirty.

And MEDIA would indicate any media channel available which could include print.

Media (communication), tools used to store and deliver information or data

As one of our Twitter followers put it, “Perhaps a bit too simplified but: Premedia is a bigger concept than Prepress since it concerns any output or media – not just print.” (thanks jgradvall)

Anyway, if my google alerts are anything to go by, more and more companies & individuals are taking an interest in Pre-media and converting themselves to provide a more diverse service-based offering. Just this weekend I received 5 alerts from companies all over the globe with ‘Pre-media’ in there somewhere…. Maybe any or all of those companies could join the discussions to open up and define what Pre-media means to the masses.

Author: Gary George

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial 2.0 UK: England & Wales License.

Reblog this post [with Zemanta]