Posts Tagged ‘Printing press’

Pre-media vs Pre-press

December 7, 2009

Righto, so the weekend is over, the sky is cloudy and the temperature is dropping here in the UK! So to start the week off, I can report that we had a mass of hits on the blog over the weekend and whilst noticing that our Pre-media on Wikipedia page had several hits I headed over to Wikipedia to see if anyone had contributed to the page…. To my amazement someone had! But they’d gone in and redirected the page to prepress…. PREPRESS!! Come on, that is so far from Pre-media now with companies all over the world redefining their service offerings to be more Pre-media based rather than prepress based. I mean let’s just break down the words for a start….

PRE a prefix occurring originally in loanwords from Latin, where it meant “before”

So PRESS would indicate the destination to be a printing press of sorts, or really any device that makes paper dirty.

And MEDIA would indicate any media channel available which could include print.

Media (communication), tools used to store and deliver information or data

As one of our Twitter followers put it, “Perhaps a bit too simplified but: Premedia is a bigger concept than Prepress since it concerns any output or media – not just print.” (thanks jgradvall)

Anyway, if my google alerts are anything to go by, more and more companies & individuals are taking an interest in Pre-media and converting themselves to provide a more diverse service-based offering. Just this weekend I received 5 alerts from companies all over the globe with ‘Pre-media’ in there somewhere…. Maybe any or all of those companies could join the discussions to open up and define what Pre-media means to the masses.

Author: Gary George

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This work is licensed under a Creative Commons Attribution-Noncommercial 2.0 UK: England & Wales License.

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